A whole new approach to your financial life.


We’re doing things differently and taking on a fiduciary promise to simplify your financial life. We are truly unbiased, do all the research, crunch all the numbers, learn your habits, and remove the stress and confusion around all the things that impact your financial wellbeing.

Cinch’s advanced technology works for you, not banks or financial companies, using artificial intelligence and behavioral economics to analyze every possible strategy to optimize your everyday finances, your way.

Try it before anyone else.

People We’ve Helped


 fi · du · ci · ar · y 

noun. | An individual with an obligation to act for another’s benefit, in whom another has placed the utmost trust and confidence to manage and protect property or money.


This is how much financial companies and “free” financial sites and apps spent last year to advertise their products to you:

Source: Consumer Financial Protection Bureau
Cinch Challenges


Whether it’s a big change or a baby step, we’ll pose individual and group challenges that improve your financial know-how and wellbeing, and reward you for taking action.


Built around what’s best for you.

Cinch considers your entire financial situation, then out of the millions of possible products and strategies out there, finds the best ones for you. We put you in control to save money on all things money-related – from banking and credit card debt to mortgages and even your cell phone plan.

Artificial intelligence and real smarts.

Our advanced, always-on technology evaluates your options while anticipating and responding to what’s really happening in your life, in a way a human simply cannot. We’ll propose strategies and plans tailored around the way you work, to guide you through big and small decisions in realistic, achievable ways.

Always on.
Always on your side.

Cinch’s fiduciary promise to do right by you means you can trust that your info will stay private, our recommendations will always be unbiased, and your financial wellbeing will be at the heart of everything we do.

How do we make money?

We’ll prove our value with a free trial, then charge a small monthly fee to optimize and continuously manage your finances with zero bias, ads, sponsored clicks, or noise.

Want it for free? Get Cinch as a free financial wellness service through your employer.

The “Get to True” Promise

We’re data scientists, designers, engineers and financial experts with one common purpose: get to true. To us, that means stripping away clutter, complexity and shady tactics to make it as easy as possible for real people to level the playing field, improve their lives, and make the best possible financial decisions.