A whole new approach to your financial life.

Meet Cinch

Because money is hard and all the ways to stay on top of it today are outdated.

It’s time to do something that simply wasn’t possible before. Something smarter, easier, more comprehensive and extremely personal. So let’s see to it that you’re always making the best financial choices, don’t pay a penny more than you should, and are improving your financial life every single day. Sound like work? Far from it. Just set Cinch and go.

If you’re not yet good with money, you will be. And if you already are, you’re about to be great with it.

People We’ve Helped


Cinch is raise-your-right-hand obligated to provide you with the knowledge, guidance and wherewithal for you to make the right financial decisions.


 fi · du · ci · ar · y 

noun. | An individual with an obligation to act for another’s benefit, in whom another has placed the utmost trust and confidence to manage and protect property or money.

What You're Up Against

Number of constantly changing products the financial industry is throwing at you:

Source: Cinch

Number of experts at big financial companies working every day to maximize what you pay:

Source: United States Department of Labor

Amount the financial industry spent last year lobbying against regulations designed to protect you:

Source: Consumer Financial Protection Bureau

Amount spent by financial companies last year to target you with their ads:

Source: Consumer Financial Protection Bureau
Cinch Challenges


Whether it’s a big change or a baby step, we’ll pose individual and group challenges that improve your financial know-how and wellbeing, and reward you for taking action.


Built around what’s best for you.

There are literally millions of possible financial products and strategies available. But really, who has the time? Cinch does. With your very specific situation always in mind, we deliver clear, thoughtful direction on everything from reducing what you pay for a phone plan, to lowering credit card debt, to building monthly savings. No one but Cinch does what we do the way we do it.

Artificial intelligence and real smarts.

Humans alone don’t have the ability to narrow down all the financial options available to them. But humans armed with supersmart, superfast technology do. That, in a nutshell, is Cinch. We’re always on – evaluating options while anticipating and responding to what’s really happening in your life. We look out for what you’re facing now and what lies ahead so you can confidently tackle big and small challenges in very achievable ways.

Honestly better.

Your Cinch is on the side of one person and one person only…you. Our fiduciary (there’s that word again) promise to do right by you means you can trust that your info will stay private, recommendations will always be unbiased, and your financial wellbeing will be at the heart of everything we do. We have no interest in selling ads or generating leads for others, and we’re pretty sure that’s not on top of your list either.

So how on earth do we make money?

Cinch is ad free and noise free. We don’t play the sponsored clicks game and never will. We have zero biases. Zero. We’re not at all influenced by the companies and services we put forward. We’ll prove our value with a free trial and then charge a small monthly fee.

What you pay us will be a whole lot less than what we’ll save you.

Want it for free? Get Cinch as a free financial wellness service through your employer.

The “Get to True” Promise

We’re data scientists, designers, engineers and financial experts with one common purpose: get to true. To us, that means stripping away clutter, complexity and shady tactics to make it as easy as possible for real people to level the playing field, improve their lives, and make the best possible financial decisions.